My favorite professor always reminded us, “what you don’t know about Science can kill you”.  It resonated with me and has stayed with me to this day. Over a decade ago, I went on a mission researching every ingredient in every product we were using (before it was a routine thing to do).  I was genuinely shocked to discover that the FDA did not regulate the beauty and cosmetic industry. The revelation that many companies touted their products as "natural" and "clean," while including harmful chemicals and toxins, left me appalled, scared, and yes, even bordering on hysteria. I realized that I needed to take a closer look at everything my family and I were putting on our bodies and what potentially absorbs into our bloodstreams.

While awareness has been growing, we still have a long way to go. I took matters into my own hands and began formulating small batches of products right in my kitchen over a decade ago. From whipped body butters to hydrating body scrubs, body oils, and bath soaks, it was more than a hobby – it was a passion. I was fortunate to have loyal customers who believed in the power of clean and safe skincare.

When the world was shaken by the pandemic, I, like many others, had to put my dreams on hold. Three kids at home, homeschooling, and the weight of the world on my shoulders made it necessary to pause and reflect on what truly mattered to me, my family, and the future. It was during this time that I realized I wanted the next chapter of my life to be all about self-care, empowerment, and beauty.

The idea of creating SANITY was born with two distinct objectives. Firstly, to offer products with clean, safe, and responsible ingredients, and secondly, to ensure these products were incredibly effective. I noticed that the skin on my body had been somewhat neglected and was not aging as gracefully as the skin on my face. The world of facial care routines is well-advertised, but we rarely see the same attention given to the care of the skin that covers our bodies. I searched high and low for body care products that could deliver the same results as my clean facial care routine. I couldn't find what I was looking for.

And so, I began testing my ideas, always ensuring it was on friends, never animals. The results were remarkable, and they absolutely loved it! The concept was simple, seamlessly fitting into their daily skincare routines, and their skin responded with softness, smoothness, firmness, youthfulness, and a radiant glow. It was a win-win. This is when my third objective came to life, to make you look and feel AMAZING, guided by the mantra "Every BODY deserves to GLOW."

Be Bold. Feel empowered. Show off your beauty!  Stop covering up and start strutting your stuff…and gain some SANITY!